With competition getting stronger online, even small blogs have to level up to survive. And for your blog to capture the interest of your audience, you have to learn how to design your website along that result. Even if your blog is not meant for marketing purposes, a good design is still necessary to help attract and engage readers.
Below are five web design skills that come in handy while building a name as a blogger:
Mobile Device Optimization
The last few years have seen a shift in terms of mobile devices being more commonly used for Internet usage than desktop computers. But due to their limited size, reading from mobile devices poses a unique set of challenges. users. As a blogger, you need to know how to design your site in a way that makes it easier for people to read on it (for example, they can just stretch or scale the page). It’s good use a CMS (content management system) that comes with this built-in feature or at least provides plug-ins that you can add to your site.
Search Engine Optimization
You may have a brilliantly designed website, but if people don’t even know it’s there, how can it serve its purpose, much less soar? Search engines by themselves have no idea about your site’s content quality, so to determine your position on the search results, they will depend on how people react to it – for example, by linking, leaving comments, reactions, etc. In other words, you have to learn how to reach out to a bigger audience using SEO techniques, so as to increase your chances of getting a higher page rank.
No matter your video-making skills, it’s important that you incorporate some media into your blog. People often prefer self-introduction or how to info in video format rather than simple text and photos. If you can’t come up with a video for any reason, you can try using GIFs to make your posts come alive.
Your logo will serve as your brand as a blogger. When people see it, they should get some picture of what your blog is about. At the same time, your logo should match your target audience – for example, you can use fun and bright colors if you blog about children and more basic, less vibrant shades if you’re into the financial market.
Finally, when making a blog for monetization, you can add links but make sure they are well-integrated into your web design. Yes, there is a way to promote products, other writers or yourself by adding links that are not distracting. Learn how to do it by checking out some of the best blog designs out there, but most probably, you will find that it’s all about picking the right colors, fonts and font sizes.